Understanding Digital Banking and its Transformational Impact - Centre for Digital Banking

Overview
Objectives & Outline
Methodology
Participant Profile
Trainer

Overview

PROGRAMME DETAILS
DATE
~~7 August 2019~~
TIME
9:00 AM – 5:00 PM
VENUE
Asian Banking School
Digital Banking is the digitisation of all functional areas of a bank for both customers and employees. It goes beyond online or mobile banking and involves the automation of every step of the banking relationship, from products and services (front-end) to processes and risk management (back-end), as well as everything in between.

Going digital implies changes to all bank activities, programmes and functions on all service delivery platforms. Digital banking relies on big data, analytics and embracing new technologies at all levels to enhance operational efficiency and improve customer experience.
LEARNING LEVEL
Intermediate
PROGRAMME FEE
AICB MEMBER
MYR
1,100*
/ PAX
NON-MEMBER
MYR
1,400*
/ PAX
*Subject to 6% Service Tax
REGISTRATION IS CLOSED
Objectives & Outline
LEARNING OBJECTIVES
By the end of this programme, participants will be able to gain a deeper knowledge and understanding of:
Digital transformation in the banking industry: trends, innovations and best practices
Strategies for optimising digital innovation and transformation
Creating a competitive advantage with technology – Big Data, AI and Blockchain
Impact of Digital Banking on customer experience, behaviour and loyalty
PROGRAMME OUTLINE
Module 1: Overview
Introduction to Digital Banking
The State of Digital Banking across the region and globally
Digital Banking examples
Implementations by banks within the region and beyond
Critical success factors of implementing Digital Banking initiatives

Module 2: Digital Innovation and Transformation Strategies
Drivers of digital innovation and transformation
Key elements to accelerate digital transformation
Business case for digital innovation (objective, strategy, benefits, risks and challenges)
Digital banking environment and business model(s)
Leverage partnerships and historical strengths to accelerate digital transformation

Module 3: Harness Technology and Big Data
Disruptive innovations in Digital Banking and FinTech
Principal technologies and service propositions: SWOT analysis
Defence and offense: competitive response and differentiators
Potential impact on systems and required changes
Big Data, Artificial Intelligence and Blockchain use cases

Module 4: Consumer Behaviour and Customer Engagement
Evolution of banking consumer behaviour: physical versus digital
Population and demographic profile of Digital Banking consumers
Consumer behaviour, experience and perception towards Digital Banking
Digital customer journey: rethinking the customer relationship
Future consumer behaviour and expectations
Methodology

Combination of classroom learning, case studies and presentations
Participant Profile
Corporate and retail banking professionals: middle to upper-level management
The ‘C’ suite: CEOs, CIOs, CTOs, COOs, CFOs, CMOs
Senior Executives, Directors, VP’s, and EVP’s
Business Unit Heads, Leaders and Managers
Trainer

Kew Yoke Ling
Yoke Ling is the Founder and Executive Director of KewMann Sdn. Bhd., a Big Data analytics and behavioural science company headquartered in Singapore, with offices in Malaysia and Hong Kong. Yoke Ling has more than 18 years’ experience working with the financial services sector and government organisations to provide innovative solutions.

He has assisted multiple clients with their digital transformation needs, from the on-premise era to cloud or mobile applications, from data mining to artificial intelligence. Notable clients include ICBC (Asia), Mastercard Asia Pacific, NTUC Income, Lembaga Hasil Dalam Negeri Malaysia (LHDN) and CyberSecurity Malaysia (CSM). Before founding KewMann, Yoke Ling held management positions in CallidusCloud (Asia Pacific), and was with Oracle for more than 8 years. Yoke Ling has a BSc (Hons) in Computing, and a post-graduate diploma from the Chartered Institute of Marketing (CIM).

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