The Future of Banking in a Disruptive Age - Executive Education

Overview

Programme Outline

Methodology

Participant Profile

Trainer

Overview

Registration Closed

When

10 - 11 September 2019

9:00 AM - 5:00 PM

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Sep 10, 2019, 9:00 AM

Sep 11, 2019, 5:00 PM

Where

Asian Banking School

Programme Fee*

MYR 12,000.00

*Subject to 8% Service Tax per pax

The cost of the programme includes lunch and other refreshments, as well as programme materials for one participant.

IN COLLABORATION WITH:

The “learning by discovery” and problem-based learning approaches will be applied whereby the participants will have the opportunity to search and explore new concepts and trends.

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Programme Outline

DAY 1
Morning Session
CASE STUDY 1: AIR FOX (A): EMBRACING THE BLOCKCHAIN AND AN ICO
Blockchain: Decentralized Ledgers
Building Blockchains
Bitcoin
Blockchain beyond bitcoin
ICO: Alluring yet risky?
• Blockchain advantages

Blockchain risks
Airforce consider the pivot
• A new business model
• Role of Blockchain
• Reaction to the plan
From ICU to ICO
• How Blockchain works
• Market flow

Morning Session
CASE STUDY 2: SECURITY TOKENS - THE NEW KID ON THE BLOCK, EXAMPLE: (A) HELLOGOLD UTILITY TOKEN
The business and operation
How they develop the integrated mobile platform, Blockchain?
Benefits to customer?
Know Your Customer (KYC) process
Corporate Governance
Key risk factors?

Afternoon Session
CASE STUDY: KODAK (A)
Diversification in other businesses
A changing image
Competition in the core imaging business
The battle of digital images: U.S kiosk and minilab forecast
Kodak
Back to the core business
Growing in the film business: Fisher’s legacy in China
Towards a fully digital world
Kodak is facing big challenges in bid to change
Competition in digital imaging
DAY 2
Morning Session
CASE STUDY: MARKETING TRANSFORMATION AT MASTERCARD
Company background
Re-imagining marketing
Creating priceless possibilities
• The digital engine
• Priceless cities: Boston
• Priceless causes
Future impact
• Priceless provides a sustainable competitive advantage or could its
competitors copy it quickly?
• How has participation in priceless changed perceptions of….?

Afternoon Session
CASE STUDY: BNP PARIBAS FORTIS: THE ”JAMES” BANKING EXPERIENCE
Retail investment services
Competition
Advisor – customer interaction
Customer base
Easy banking centre
• The key benefits of co-locating the James advisors as a team
Challenges ahead

METHODOLOGY

The training approach and methods will coalesce around participant engagement and relevance to practice. There will be strong support and engagement in discovery-led training, where all participants contribute to the knowledge and the analytical learning process. The “learning by discovery” and problem-based learning approaches will be applied whereby the participants will have the opportunity to search and explore new concepts and trends.

Participant profile

Senior bankers and specialist senior bank staff in the corporate, strategy, planning, retail, marketing, branding, and communication areas

trainer

Dr. Massimo Massa

Rothschild Chaired Professor of Banking and Professor of Finance, INSEAD

Note: All information on this page is correct but may be subject to change.

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Dr. Massimo Massa

Rothschild Chaired Professor of Banking and Professor of Finance, INSEAD

Dr. Massimo Massa is the Rothschild Chaired Professor of Banking and Professor of Finance at INSEAD where he teaches International Finance, Corporate Finance, Asset Management, Behavioural Finance and Governance in the MBA, EMBA, PhD and Executive programmes. He is Programme Director of the Advanced Asset Management programme, Interalpha Banking programme and the Master of Finance. He co-directs the programme on Value Creation for Owners and Directors, and has directed several programmes for corporations and banks, including ABN Amro, Societe Generale, FinecoBank, Technip, Mubadala and Bertelsmann. He also co-directs the Hoffman Fund for research in ownership and family firms at INSEAD.

Dr. Massa has also been a consultant with several companies on strategic issues related to governance and corporate financial and growth strategies. He previously worked at the Bank of Italy in the Banking Division (1989-1992) and in the Research Department (Monetary and Financial Markets Division) (1993-1997), participating in the day-to-day running of monetary policy and on the analysis of the financial markets.

Dr. Massa’s research has been quoted and discussed in major magazines and newspapers (The Economist, Business Week, New York Times, Wall Street Journal), as well as professional journals (Creditflux, Journal of Trading) and forums (Harvard Law Forum, Notre Dame Law Forum). His research interests include asset management, corporate finance, behavioural finance and financial intermediation; with his current research focusing on the link between corporate financial strategies, governance and type of ownership and how this affects value creation and growth in corporations. He also studies the strategies of asset managers and banks and their synergies. His articles have been published in all the top academic journals such as Review of Financial Studies, Journal of Finance, Journal of Financial Economics, Journal of Business, Journal of Financial and Quantitative Analysis, Journal of Financial Markets, Journal of Banking and Finance, Management Science, Journal of Monetary Economics and European Journal of Financial Management. Dr. Massa is also Associate Editor of the Journal of Empirical Finance and the Review of Finance.

He graduated summa cum laude from the Department of Economics at the LUISS University of Rome, Italy. He obtained an MBA from the Yale School of Management and an MA and a PhD in Financial Economics from Yale University. He is a CPA and Auditor.