Peter Kua is the cofounder and Chief Data Officer of Growth.Pro Data Science Consulting & Training. His responsibilities include finding ways data can be used as a competitive advantage as well as identifying new business opportunities with data. He also headed the Data Science team in REV Media Group (formerly known as Media Prima Digital) and was instrumental in driving the National Big Data Analytics Initiative under MDEC in the areas of thought leadership and industry development. He played a key role in developing the first National BDA Framework that delivered strategic recommendations and action plans to achieve the National BDA vision.

Peter has conducted face-to-face training which includes public masterclasses in Big Data Strategy for NTT Data, PAS Selangor, CIIF, PosAviation, Hitachi, FGV, Perodua, Maxis, SIRIM, and Principal Asset Management CIMB. In addition, he also trained several in-house Big Data Strategy workshops for organizations such as OCBC, Keysight, TNB, TM One, and Johnson & Johnson. During the MCO period, Peter conducted several 2-day Big Data Strategy public virtual classes for Citibank, Alliance Bank, Bank Islam, Intel, Osram, Dell, Sarawak Energy, Optics Balzers, Penang Port, and Maxis Broadband. Most of his audience who had attended his in-house and public classes are senior managers and above.

Peter’s core professional strengths include data science & big data strategies and thought leadership. His industry experience includes the media, internet, manufacturing, FMCG, e- learning and agriculture.